Resume

Career History

Creative Director
ECRS, (ECR Software)

Led creative marketing projects for the team.
Directed a rebranding effort that involved developing a new visual brand, tone, and voice and creating trade show booths.
Managed the development of photographic and video assets and spearheaded the creation of a digital asset management system.
Produced a series of videos for the Ignite Annual Conference and produced additional videos for products.
Planned the website architecture for a new build.
Directed advertising efforts and content marketing.

May 2023- August 2024

Established unified visual brand standards by creating templates for cross-channel implementation
Developed email promos, website graphics, and banner ads. Created wireframes and prototypes in Adobe XD
Oversaw all print channel marketing including the design and development of a monthly catalog for PictureFrames.com
Directed photographic and video asset development. Spearheaded the creation of a digital asset management system.
Designed and developed materials for B2B marketing efforts for the Sensaria and Graphik Printworks brands
Worked with the product team to visually organize and categorize product lines for a better user experience

September 2016 - July 2022

August 2002- May 2015

Created the design of Triumph (the national magazine of the American Cancer Society circ. 650,000) and other publications
Designed specialized sections within US Airways Magazine
Within a team, developed and implemented national marketing campaigns for United Services (a division of United Airlines), Carlson Marriott Hotels, AAA of California, Wachovia, Morrison, and Wells Fargo. This included content marketing collateral in the form of magazines and catalogs
Developed website graphics and banner ads for Boston Consulting Group, and AAA of Northern California

Skills